Designing corporate brochures is one of the traditional marketing tools that still holds a significant place, providing an effective way to convey a clear and engaging marketing message to the target audience.
With the availability of various design tools, anyone can design brochures. However, designing a brochure that captures attention and achieves the desired impact requires thoughtful steps and a creative approach.
In this article, we provide a comprehensive guide on how to design corporate brochures, supported by modern ideas and tips to simplify the design process and make it more professional.
Steps to Design Corporate Brochures
Step 1: Determine the Purpose of the Brochure and Know Your Target Audience
Before you begin designing any brochure, you must clearly understand its purpose and the audience you are targeting.
Study Your Target Audience
To gain a deeper understanding of your audience, answer the following questions:
Who is your target audience?
What are their interests and needs?
What type of language and tone do they respond to?
Do they engage with paper or digital brochures?
Determine the Primary Purpose
Know what you want to achieve with your brochure:
Do you want to promote a specific service?
Are you introducing a new product?
Do you want to invite people to an event?
Develop a preliminary brochure outline
Identify the main points you want to cover, including:
Key sections or topics
Points you want to emphasize
Accompanying images or graphics
Call-to-action (CTA)
Step 2 in Designing Corporate Brochures: Writing the Brochure Text
Compelling and concise content is key to designing an effective brochure.
What should the text include?
Propose the value of your product or service: Explain how your product or service can solve customers’ problems or meet their needs.
About Your Company: Provide an overview of your company’s history, mission, and values.
Success Stories and Customer Testimonials: Use real-life examples to demonstrate the effectiveness of your offering.
Contact Information: Make sure to include all communication channels, such as phone, website, and social media accounts.
Statistics and Awards: Use data that distinguishes you from competitors.
A clear call to action: Ask customers to call now, visit your website, or follow your accounts.
Tips for Improving Your Text:
Keep your text short: Convey information in as few words as possible without compromising clarity.
Use a direct tone: Speak directly to the reader using the second-person form.
Divide your text into short paragraphs: To avoid distraction or overwhelming the reader.
Use active voice: To increase reader engagement.
Step 3 in Designing Corporate Brochures: Planning Graphics and Visual Elements
Graphics and images add appeal to your brochure and make it more memorable.
Important Visual Elements to Include:
Logo: Make sure your company logo is prominently displayed to support brand recognition.
Images: Use high-quality images that professionally represent your brand. If possible, avoid repetitive, free images.
Custom Illustrations: These help simplify complex ideas and differentiate your brochure from competitors.
Questions to evaluate the quality of images and visual elements:
Does the image add value to the reader?
Does it support the message you’re trying to convey?
Does it enhance the text, or is it just for decoration?
Step 4 in Designing Corporate Brochures: Choosing the Right Brochure Fold
The way the brochure is folded plays a role in grabbing the reader’s attention.
Choose a fold that best suits your content, such as:
Tri-fold
Double-fold
Parallel-fold
Step 5 in Designing Corporate Brochures: Use a Professional Design Template
To get started easily, use ready-made design templates, such as those provided by tools. Choose the template that best suits your needs and customize it to align with your company’s identity.
Step 6: Customize and Edit
Modify the template to reflect your message, making sure to:
The colors match your brand identity.
The text and images are placed in a consistent and harmonious manner.
Add unique touches that distinguish your design.
Step Seven: Brochure Printing
Before sending your brochure for printing, check:
The text is free of linguistic and typographical errors.
The colors in the design are accurate.
The dimensions match the required printing specifications.
The files are ready for high-quality PDF printing.
Choosing a Brochure Fold: Step Four in Designing Corporate Brochures
After preparing your brochure text and determining the visual elements, it’s time to choose the shape and fold that best suits your brochure content and design. You can choose one of the following popular options:
1. Bifold Brochure
The bifold brochure is ideal for simple messages or limited content. This design features a formal, professional look with extra space for a second page.
You can use a ready-made design template to facilitate the creation process.
2. Trifold Brochure
The trifold brochure is a popular and flexible option. The three columns provide the perfect space to display detailed information in a compact manner. This type is suitable for menus, event programs, and informational materials.
3. Zfold Brochure
This type of brochure is similar in size to the trifold brochure, but folds differently. It is a distinctive, eye-catching option and is commonly used in brochures that require a sequential narrative, such as travel guides, real estate brochures, and product catalogs.
4. Other Brochure Folds
Window or Gatefold
Doublegate Fold
eBrochure
Accordion Fold
Double Parallel Fold
Roll Fold
French Fold
Halffold or Book Fold
After choosing the appropriate fold, create a prototype brochure to test the distribution of text and images within the chosen design.
Choosing a Template: Step
