Advertising a new product or service is a daunting task, and the effort doesn’t stop once it’s completed. Launching and promoting it is an essential part of the equation!

You may be offering the best new product or service, but if you don’t promote it properly, you could miss out on valuable opportunities or even lose money later on.

In this guide, we’ll provide steps and examples of how to advertise a product or service.

What’s the best way to advertise a product?

When considering how to advertise a new product or service for your business, the options can seem endless, and it can be difficult to determine where to start and which promotion methods will yield the best results.

The truth is, there are many low-cost ways to promote your business, and what works may depend on your industry, your offerings, and your audience:

Offer exclusive discounts to loyal customers

Your loyal customers are an essential part of how you promote your product, as they are more likely not only to purchase it, but also to promote it to their networks.

This review can take the form of a private pre-launch party, whether in person or virtually, an online tour, a preview, or a demo—this is the best way to advertise a product.

Or it can be a special invitation to try it out and provide feedback. These exclusive offers not only enhance your engagement strategy with customers, but also demonstrate your appreciation for them, as engagement and loyalty are essential to any successful marketing strategy.

Leverage Your Google Business Profile

There are several ways you can promote your new product or service using your Google Business Profile, provided you have a Google Business account. The first is through Google Business Posts.

Once you log in to your Google Business dashboard, go to the “Posts” tab. From there, you can create a “Showcase” or “What’s New” post.

If you’re just advertising your new product or service, you may want to choose the “What’s New” post. Keep in mind that Google Business posts expire every seven days, so you’ll need to republish them.

On the other hand, if you’re running a special introductory offer, it’s best to use an “Offer” post, where you can specify a timeframe. Regardless of the type of post you use, be sure to include an image and a call to action to effectively promote your business.

Read also: Learn the most effective advertising ideas for your business on a small budget

You can also promote your new product or service by uploading images of it to your business profile via the “Images” tab in your dashboard, as well as adding it as a new item via the “Products/Services” tab.

If possible, you can also post some frequently asked questions about the new product or service in the Q&A section of your Google Business account. This is the best way to advertise a product.

To get the most out of this promotion method:
Use all four sections of your Google listing (Posts, Images, Products & Services, and Q&A).
Make sure your Google listing is optimized for maximum visibility.
Refer to Google’s guidelines for image sizes.
Run a Social Media Contest

Social media contests are a fun and easy way to engage with customers, increase your potential fans and followers, and are a great way to advertise a product.

Facebook contests generate an average of 34% new customers per campaign, a great way to combat the platform’s declining organic reach.

As for your website, winners of your Facebook or Instagram giveaway should have the opportunity to be the first to receive your new product, either for free or at a discounted price.

Make sure to advertise your content across all your marketing channels, not just the social media platform you’re using for your main campaign. This includes your other social channels, your website, email newsletters, and even paid ads.

In addition to increasing enthusiasm and buyers for your new offerings, increasing engagement with your social media account will likely drive traffic to your website, raise awareness of your brand, and create a fun way to connect with your audience.

Email Marketing Campaigns

Did you know that 82% of consumers open emails from businesses, and that 76% of email subscribers have made a purchase from an email marketing message?

Email is a great channel for spreading the word about your new product/service. Additionally, it’s a great incentive to attract subscribers from the start.

You could run an email campaign about this new offer, perhaps even as part of an email series leading up to your launch day.

Or you might want to advertise it as a centerpiece of your upcoming newsletter. This email could be sent to your general audience, or, in support of method #2, it could be an exclusive offer to subscribers or customers.

Write a Blog Post

When promoting your new product or service, you may not have a landing page for customers or subscribers to visit. After all, your new offer may simply be an upgrade on an existing platform or account, and this is actually the best way to advertise a product.

In this case, your goal may not be to attract more customers, but rather to engage your existing customers or re-engage inactive ones.

Writing a blog post about your newly launched product is a great way to detail all the details, features, and benefits you would have included on your landing page. You can share the link to the blog post via email or social media channels.

Even if you have a landing page, a blog post is still a great way to spread the word about your new offering and provides ample opportunities to link to the landing page.

Host an Event

Events are a great way to get customers excited about your product.