When talking about traditional advertising media that still retain their impressive communicative power, we cannot overlook the importance of posters. These days, posters come in a variety of forms, each suited to specific circumstances.

For marketing novices who want to use posters as a means of communication, let’s take a quick look at what posters are and review the most effective types that align with our goals.

What are posters?

A poster is an advertising media medium that comes in a visual format printed on materials such as paper, plastic, or wood. It aims to effectively convey essential information to the target audience through letters, images, or colors, allowing for quick understanding.

Various printing techniques are also used to enhance their visual appeal. Typically, posters are printed in A1 size, which is approximately 59.4 x 84.1 centimeters.

However, there are options in different sizes to meet various needs, such as marketing banners and advertising stands. Posters are currently used in advertising campaigns, art exhibitions, music performances, movie promotions, and more.

What are the types of mural posters?

Although mural posters are considered one of the oldest communication methods, their enduring appeal and continued usefulness make them a high-quality media outlet, which is why companies, both large and small, continue to use them.

By choosing the right type of poster, it is possible to achieve effective communication with the target audience, enabling businesses to achieve their advertising goals efficiently.

Outdoor Posters:

Large outdoor posters, also known as “billboards,” are typically installed on tall buildings or in prominent locations along roads to ensure they are visible from a long distance.

Due to their frequent appearance, these posters are suitable for businesses seeking to expand their target audience or enhance their brand awareness.

Indoor Posters:

These posters are smaller and more expensive than their outdoor counterparts and are typically displayed indoors to convey specific messages to people in that area.

They are also ideal for businesses aiming to promote their services to a local audience, such as shopping malls, cinemas, or offices, where high traffic and visibility are key.

3D Posters:

3D posters are among the most popular types. They use special printing techniques to add an element of fun and visual appeal, helping to effectively convey messages and capture viewers’ attention.

These posters are suitable for small and medium-sized businesses that want to make a lasting impression with their advertising. They are also widely used in movie promotions or on public billboards.

Mobile Wall Posters:

This type of poster is typically seen outside of specific areas, as they are placed on public transportation such as trains, buses, or taxis.

Because they are a mobile communication tool, mobile posters help reach a wide and diverse audience, making them a valuable option for businesses seeking widespread exposure without directly targeting a specific group.

How to Design Distinctive Wall Posters?
Choosing the Right Type of Poster to Achieve Your Goals

Each type of poster serves different marketing objectives. Therefore, before starting to create an aesthetic design, it’s essential to choose the type and size of poster that best suits your business needs. This step ensures that your message is effectively communicated to your target audience.

Create Engaging Text Content

The textual content within your posters is a key element of design. It’s important to choose words or content that clearly and concisely convey the message, prompting the viewer to pause and engage with the information presented.

This ensures that your poster design successfully captures attention.

Use Expressive Images

Along with engaging text, images play a vital role in conveying your message visually. If carefully designed and chosen, they can enhance the poster’s appeal and immediately grab attention, helping to increase engagement.

Choosing Appropriate and Attractive Colors

The colors used in your poster are just as important as other design elements. It’s best to choose colors that align with your brand identity, as this helps build trust with your audience.

Additionally, special color techniques can be used to make the poster more interesting and attractive, helping to capture the viewer’s attention.

Tips to Help Your Wall Posters Achieve Their Goals

Marketing wall posters are a promotional tool strategically placed on walls in public spaces to promote a product or service.

Although they are not intended for distribution or retention, they play an important role in increasing brand awareness and attracting visitors to your store. However, marketing posters must follow certain rules to maximize their effectiveness.

Here are some valuable guidelines you should follow to optimize your use of marketing posters.

1. Keep Your Poster Design Simple and Clear

Before you start designing your poster, use a pre-designed poster that you think fits your business. Organize all the elements in your poster so that people can easily understand the message you want to convey.

You can also draw the actual design of the final poster or design it using graphics editing software. From there, you can customize the placement of text and images to your liking.

2. Adjust the appropriate text and image size.

The advantage of using posters over other printed products is their size – the smallest size starts at 11 x 17 inches. Therefore, enlarge the text and images that need focus so people can see them from a distance.

Also, writing a catchy phrase helps.