In today’s highly competitive advertising landscape, many people are seeking modern and effective ways to reach their audience. One of the most prominent methods that has proven itself recently is car advertising. Why? Because the advertisement travels the streets, seen by numerous people every day, without you paying to rent space or book airtime on television. But the most important question here is: “How is the cost of detailed car advertising calculated? What are the influencing factors?”
In this article, we will discuss 7 fundamental factors that determine the cost of detailed car advertising, so you can ultimately understand how to choose the right advertisement based on your budget and how to ensure you hire a professional company like Al-Omari Advertising to achieve the best results.
Popular Car Advertising Techniques
Have you ever thought about using your car as an advertising medium? If the answer is “yes,” you have several methods to implement car advertising, from which you can choose what suits your needs and budget. In the following lines, we will explain the most popular advertising techniques you can use:
1. Full Vehicle Wrapping: This method relies on printing a logo or design onto specialized vinyl that completely covers the car’s body. The advantage here is that the car becomes a mobile billboard. The cost is reasonable compared to other advertising methods. Additionally, the vinyl material withstands weather conditions for months without being affected. However, it’s important to know that changing the design isn’t easy due to its adhesion to the car’s body. This could be a problem if you intend to change the advertisement periodically.
2. Digital LED Screens: This type of advertising involves installing an LED screen on top of the car to display videos or animated images. The advantage is that it attracts attention due to its vibrant colors and movement, ensuring the advertisement reaches the audience quickly. You can also easily control the ad content. This method is one of the most flexible and suitable if you want to implement a distinctive advertisement at a reasonable price.
3. Magnetic Panels: If you’re looking for a simple and quick solution, magnetic panels are an excellent choice. You can attach a magnetic sign to the door or roof of the car and remove it anytime without leaving a trace. This type of advertising is suitable for temporary projects or companies with diverse vehicle uses. It’s also affordable, and its key feature is the ability to transfer it easily from one car to another.
7 Factors Affecting the Cost of Detailed Car Advertising
1. Type and Size of the Vehicle: The cost of detailed car advertising is influenced by the type and size of the vehicle carrying the advertisement. For example, advertising on a small car costs less than advertising on a large car. The larger the vehicle’s surface area, the more materials used, and the more time and effort required by technicians. Furthermore, the design is likely to be more complex on cars with many curves or details, which also increases the cost. If you plan to start with an advertisement on a small car, this is an economical and good starting point, especially with companies offering flexible solutions like Al-Omari Advertising.
2. Material Type and Installation Method: Some people choose a “full wrap,” meaning they cover the entire car, while others opt to place stickers only on the sides or rear. The type of material significantly impacts the cost of detailed car advertising. Therefore, a full wrap requires more materials and more technician work, making it more expensive. Partial advertising is cheaper and faster to install. There’s also a difference between cheap and high-quality vinyl materials. Cheap vinyl can damage quickly and distort the ad’s appearance, while high-quality vinyl lasts longer and provides a professional look. Al-Omari Advertising uses high-quality materials and trained engineers to showcase your advertisement distinctively for a long time without any issues.
3. Ad Design Complexity: Not every simple ad is cheap, and not every complex design is expensive. Generally, if the design requires complex graphic work, numerous colors, or includes 3D graphics, this increases the cost of detailed car advertising. Additionally, if the design needs adjustments to fit the car’s shape—making it consistent on doors and the rear—it takes more time, thereby increasing costs. Al-Omari Advertising has a professional design team capable of creating an advertisement that fits the size and type of each car, attracts attention, without being excessive or unclear.
4. Campaign Duration: Duration plays a crucial role in cost. Whether the car advertisement runs for a month, three months, or a full year, the cost of detailed car advertising will differ based on the specified duration. Short campaigns are relatively more expensive per day because you pay for the ad design and installation once for just a week or two. However, when you specify a longer advertising period, many companies offer discounts. The daily cost of the advertisement becomes much cheaper. Al-Omari Advertising, for example, offers long-term packages and very competitive prices for campaigns lasting several months.
5. Geographical Location of the Vehicle: Where will the car be driven? In a large city like Riyadh? Or a smaller city? The vehicle’s geographical location affects the cost of detailed car advertising because some provinces or countries require fees for advertising permits. The higher the pedestrian traffic around the car, the higher the advertising cost. Additionally, local laws govern the placement of car advertisements (e.g., on windows), and you must comply to avoid fines. If you’re unsure where to start, contact Al-Omari Advertising. They have an excellent team knowledgeable about local regulations and will save you the effort of handling permits and licenses.
6. Area Covered by the Advertisement: The advertisement doesn’t need to cover the entire car to be attractive. Sometimes, adding a small, simple sticker to the car’s door or rear is sufficient to convey a powerful message. However, the larger the ad’s coverage area, the higher the cost of detailed car advertising because you’ll use more materials, a larger design, and require longer installation time. If you want advice, try partial coverage initially. Al-Omari Advertising will help you choose the most suitable spots on the car to display the advertisement without needing to pay large amounts.
7. The Executing Advertising Company: The most significant factor affecting the cost of detailed car advertising is the company executing it. There’s a vast difference between an expert, professional company in the field and another that operates randomly. A professional company offers you:
- Warranty on materials and installation.
- Professional ad design.
- Consistent, clear, and attractive design.
- Technical support anytime. All this makes a difference in the final result and even in the costs you might incur if problems arise later. If you want your advertisement executed correctly without needing modifications after completion, work with a company like Al-Omari Advertising. They have extensive experience in this field and offer flexible packages for all budgets. Therefore, we advise careful planning before taking any step to avoid paying excessive amounts.
