Car Advertising is one of the most effective marketing methods preferred by many companies and brands due to the many advantages it offers. One of the most prominent advantages is reaching a wide audience without the need for recurring costs. The main idea behind car advertising is placing an advertisement or sticker on the surface of the car or even wrapping the entire car to become a moving billboard. However, the main challenge remains: how to calculate the daily number of views for these advertisements?
In this article, we will discuss how to calculate the daily number of views for car advertisements using several methods and tools, and identify the factors that affect this calculation.
What is Car Advertising?
Before we get into how to calculate the daily views, it’s important to understand the broader concept of car advertising.
Car advertising refers to placing a commercial ad or promotional sticker on a moving car. This advertising can include:
Advertising stickers: These are adhesive stickers placed on the windows or the car body. This method is cost-effective compared to fully wrapping the car.
Full car wrap: The car is wrapped with large stickers covering most of its surface. This method is effective because it turns the car into a large moving advertisement visible from afar.
Using multiple car surfaces: Advertising can use different parts of the car like doors, roof, and windows to increase visibility. These types of ads can be more attractive due to the variety of locations.
Factors Affecting the Daily Number of Views
There are many factors that directly impact the daily number of views for car advertisements, and here are the most important:
1. Location and Car Movement
One of the first factors affecting the number of views is where the car travels daily. If the car moves in crowded cities or on main roads with heavy traffic, it will reach a larger number of people.
Main and busy roads: Highways in Riyadh or Jeddah, for example, where cars pass densely. These locations are ideal for advertisements as they allow reaching hundreds or thousands daily.
Commercial areas: Places with shopping centers, malls, gas stations, or tourist spots can significantly increase daily views.
2. Kilometers Driven Daily
The farther the car travels daily, the more people can see the ad. Although different vehicles have different movement patterns, cars moving long hours a day can reach wider audiences.
Commercial vehicles: Delivery trucks or transportation companies’ vehicles usually cover large distances, increasing views.
Personal cars: Cars owned by individuals can have a high daily view count if they travel frequently across different city areas.
3. Ad Design and Size
Good design plays a big role in attracting attention and increasing views. Also, the size of the ad greatly affects its clarity and visibility from a distance.
Small stickers vs full wraps: Full wraps covering the entire car provide greater visibility compared to small stickers which may be less noticeable.
Colors and design: Bright colors like red or yellow and large clear fonts help attract attention more than muted colors or small fonts.
4. Stopping Time and Traffic Congestion
The duration the car remains stationary in traffic jams or at traffic lights affects the number of daily views. In places with frequent congestion, the car being still longer gives drivers and pedestrians more chance to see the ad.
Traffic lights: Cars stopped longer at red lights increase the chance for other drivers and pedestrians to notice the ad.
Parking and waiting: Cars parked in crowded places like shopping centers or markets also get more views.
5. Type and Shape of Vehicle
The type of vehicle can also influence the number of views. Large vehicles like buses and trucks are more visible when advertising compared to small cars. Luxury cars may attract more attention due to their size or unique design.
Methods for Estimating Daily Number of Views
There are several methods to estimate the daily views for car advertisements, including:
1. Counting Vehicles and Pedestrians
One basic method is counting the number of vehicles and pedestrians who may see the ad daily. In major cities, accurate daily traffic data can be obtained, showing the number of vehicles passing specific points.
Government data: This method relies on traffic data from official sources like municipalities or traffic departments, which provide daily traffic density reports.
Statistical analysis: Some advertising companies use analytical algorithms to study car movements on streets and estimate views based on this data.
2. Using GPS Data and Analytics
GPS tracking technology is a powerful tool to determine the locations the car passes daily. This data can be combined with other information about traffic and commercial areas to give accurate view estimates.
Smart software: Some companies use intelligent software that collects and analyzes real-time GPS data to estimate the approximate number of views at any given time.
3. Market Studies and Statistics
Sometimes market research and statistics from previous car advertising campaigns are used. Based on market research, expected daily view ranges can be determined depending on factors like car location, type, and ad design.
Conclusion
Car advertising is an innovative and effective marketing tool in the modern era. Thanks to modern technologies like GPS systems and smart analytics, calculating the daily number of views has become very accurate. Factors such as location, vehicle type, ad size, and traffic congestion remain the most influential in determining the success of these ads. Therefore, before launching car advertising campaigns, it is essential to carefully study these factors to ensure the best results in reaching the target audience.
