Does your company rely on poster marketing as part of its advertising strategy? If not, you’re missing a huge opportunity to engage your audience and convert leads into buyers.

Did you know that 82% of consumers trust print advertising, such as posters, more than other types of advertising when making a purchasing decision?

Let’s explore in this article how your business can start using poster marketing as part of its print strategy.

What is poster marketing and print strategies?

To increase sales, potential customers must interact with your brand multiple times. In fact, it typically takes seven interactions before a potential customer makes a purchase.

Using poster marketing alongside other print strategies like newsletters and direct mail helps increase the number of interactions with your brand, which enhances brand awareness, builds trust, and ultimately leads to increased sales.

Since 77% of consumers make purchasing decisions based on a brand, developing brand awareness should be a top priority for businesses.

By combining poster marketing with your existing print strategies, you can increase interactions with potential customers and boost brand awareness.

How does poster marketing work in the digital world?

We live in a digital world, so it’s no surprise that online advertising is essential to attracting customers. However, that doesn’t mean you should ignore print and poster advertising.

In fact, poster marketing can help drive traffic to your online platforms. Adding your company’s social media accounts to posters lets customers know how to find you across these platforms.

You can also use posters to promote a specific hashtag, encouraging audiences to engage with your brand online.

Want to promote a specific homepage or signup form? You can add a QR code to your posters to direct viewers to the desired page. Using poster advertising alongside digital advertising helps add unique touchpoints throughout the customer journey, making your brand stand out from the rest.

What Makes Poster Marketing Successful?

Now that you understand the importance of posters in advertising, how can you create a poster that grabs your customers’ attention? Here are some strategies for creating a poster that creates a buzz.

Keep it simple

You may be tempted to use complex fonts and detailed designs, but these intricate graphics are better reserved for another advertising medium.

Maintain consistency

To get the most out of your marketing campaign, it’s important to use poster advertising alongside other marketing strategies like social media or direct mail.

However, you must maintain a consistent brand image across all channels. This means using similar visuals and messaging in all your ads.

This helps make your brand more recognizable, and you may see an increase in sales. Businesses that maintain a consistent brand image increase their revenue by 33%.

Choose the right location

A catchy message and bold design won’t do you much good if your target audience can’t see the poster. That’s why it’s important to display posters in high-traffic areas among your target audience.

Before choosing a poster location, consider where your customers spend most of their time. If you’re targeting young adults, college campuses might be a great place to hang posters.

If you’re targeting families, consider displaying posters in shopping malls or near schools.

Make It Readable

Your target audience likely won’t read your poster as carefully as they would a concert poster for their favorite band.

That’s why it’s important that your message is easy to read from a distance. Instead of trying to cram an entire paragraph into your ad, focus on a powerful sentence or headline that grabs attention. You should also use a simple, legible font.

The two most common font styles used for posters are serif and sans serif, and either can be suitable for poster ads.

Don’t Forget to Add a Call to Action (CTA)

If you want to maximize your return on investment, it’s important to include a strong call to action (CTA) on your poster.

A call to action will show viewers the next step they need to take to engage with your brand. When crafting a CTA, choose words that encourage your audience to interact.

Examples of words to use:

Discover
Share
Explore
Learn
Goals of using poster ads in marketing

Poster ads have multiple objectives in marketing and communication, including:

Grab attention: Using eye-catching visuals and a clear message.
Provide information: Providing basic information about a product or service in a concise manner.
Encourage audience action: By adding a call to action (CTA) that prompts viewers to take the next step, such as visiting a website or purchasing a product.
Enhance brand awareness: By aligning it with your brand’s identity.
Best Practices for Creating Attractive Poster Ads

To create attractive poster ads that achieve their desired results, you should follow these guidelines:

Use Visual Hierarchy

Visual hierarchy is a fundamental concept in graphic design, where elements are arranged in a way that directs the eye to the most important information.

Font Size and Weight

Use different font sizes to distinguish headings, captions, and content.

Contrasting Colors

Use contrasting colors to highlight key elements, such as the headline or call to action.

The Importance of White Space

White space helps enhance clarity.