The Complete Guide to Designing Marketing Print Materials
Designing marketing print materials is considered an effective way to increase brand visibility and achieve a high return on investment by targeting the right audience. This strategy relies on creating printed content that attracts attention, inspires the audience, and leaves a lasting impression, making it an ideal choice for companies seeking to build strong relationships with their customers.
Learn everything about the concept of marketing print design through this article from Al-Omari Agency.
What is the Concept of Marketing Print Design?
Marketing print design is a strategy that carefully identifies the target audience, then delivers printed advertising materials such as magazines, brochures, flyers, direct mail, or postcards directly to their addresses.
With technological advancements, companies can now precisely track their print advertising campaigns using tools like digital integration platforms.
The Importance of Marketing Print Design
Print marketing offers multiple benefits for companies of all sizes, including:
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Increasing brand awareness: Enhances the brand’s presence and reaches the targeted audience.
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Generating new customers: Encourages the audience to interact with the company, whether in-store or online.
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Boosting sales: Promotes new and existing products or services in an attractive way.
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Launching new products or services: Used as an effective tool for market introduction.
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Differentiating products from competitors: Helps highlight the product’s advantages compared to others.
Statistics Supporting the Effectiveness of Marketing Print Design
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Direct mail marketing achieves a 9% response rate compared to less than 1% for other digital channels.
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Printed ads stimulate a 20% higher emotional response compared to digital ads.
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79% of consumers prefer reading traditional mail over email.
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82% of customers trust printed advertisements when making purchase decisions.
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77% of customers remember printed ads better than digital ones.
Why Does Marketing Print Design Outperform Digital Advertising?
Scientific studies have shown that printed ads leave a stronger impression due to their emotional impact and greater ability to capture attention. They also require less cognitive effort to process compared to digital ads, making them more effective during the buying decision phase.
History of Marketing Print Design
Print marketing dates back to ancient times. The oldest recorded printed advertisement is believed to be from 3000 BC in ancient Egypt, used to report a runaway slave.
Later, with Gutenberg’s invention of the printing press in the 15th century, news and product promotion could be distributed on a larger scale, leading to the rise of newspapers, flyers, and magazines.
Steps to Designing a Marketing Print Strategy
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Identify the target audience: Choose the right segment for your advertising message.
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Design attractive printed materials: Focus on visual quality and creative content.
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Choose appropriate distribution channels: Whether direct mail or distribution at strategic locations.
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Measure performance: Track campaign results using analytical tools to ensure goals are met.
How to Design a Successful Marketing Print Strategy?
1) Start with a budget and plan
Answer important questions before launching your print marketing plan:
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How many prints do you need?
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What is the printing budget?
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Will printing and distribution be done via mail?
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What is the project deadline?
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What type of paper do you want to use? Note current shortages of some paper types and materials may affect your choice.
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Do you need additional services like special packaging, laser cutting, or plastic wrapping?
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If mailing, do you have your own demographic database, or do you need one that fits your needs?
Answering these questions helps you plan well and maximize your budget.
2) Choose the right print format
Your printed material’s design should align with your brand’s message. If you are a product company, a catalog might be ideal.
If you provide services, brochures or booklets may be better.
3) Gather demographic data about your target audience
Analyze data related to your audience to develop a strategy focused on achieving the desired goals precisely.
4) Design an attractive and enticing message
Make the marketing message engaging and appealing, including incentives to encourage customers to take positive action.
5) Collaborate with a commercial printing provider
Rely on a professional printing service to complete design, printing, and campaign distribution by mail, ensuring professional results.
Benefits of Print Marketing for Local Marketing
Marketing print design is a fundamental strategy for companies and organizations aiming to reach the local audience.
It focuses on current and potential customers within a specific geographic area around the company’s headquarters or office.
Local marketing suits all businesses operating from physical locations, especially small companies and community outreach groups.
By using marketing materials such as postcards, brochures, flyers, leaflets, and local newsletters, you can convey your message effectively and efficiently.
Importance of Local Print Marketing
Print marketing is not just a way to spread general information about your business, like working hours and contact details. It’s a tool that keeps you top of mind, builds customer loyalty, and enhances trust in your brand, naturally leading to increased sales.
One major advantage of marketing prints is their long-lasting effect—they remain in use for a long time, making them a strong return on investment.
Professional Local Marketing Print Design
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Define your campaign goal and call to action (CTA):
Start by determining the message you want to convey and the actions you want recipients to take.
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Create a message that solves your target audience’s problems:
Design content that reflects customers’ needs and offers practical solutions.
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Choose the appropriate format for your mailing campaign:
Select from postcards, brochures, or catalogs depending on your message and amount of information.
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Customize the design for your target audience:
Make your message more attractive by adding customer names, images, and messages that express their needs and preferences.
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Keep the content concise and simple:
Maintain clarity and smoothness in text, adding details only for large prints like catalogs.
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Choose the right paper:
The type, quality, and weight of paper significantly affect the final impression of the print materials.
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Be creative in design:
Develop unique, attractive designs that reflect your brand identity.
Importance of Choosing the Right Paper for Marketing Print Design
Choosing the paper type, finish, and weight is one of the most important steps in the design process. Marketing print materials represent your company’s products or services, so coordinating the design with the paper type enhances the impression your product leaves on the client.
The Best Company for Advertising
Al-Omari Company is one of the leading companies in advertising with extensive experience and a specialized team providing innovative marketing solutions to help achieve the goals of various businesses.
Whether you’re looking for innovative ways to reach your target audience or improve your market visibility, we are here to offer customized solutions tailored to your needs.
Our Services:
Car Advertising: Make marketing chase your customers on the streets
Did you know that car advertisements get between 20,000 to 50,000 daily views? With Al-Omari’s car advertising service, your vehicle transforms from just transportation to a mobile marketing tool roaming the city and building a wide customer base by year-end.
We offer a unique guarantee that includes up to 3 free reapplications and an 18-month warranty on sticker quality against damage. We test stickers to ensure they last for years under sunlight without fading.
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Add life to your walls with wall stickers and advertising banners. Whether you have indoor or outdoor space, we use innovative designs and high-quality materials to turn any area into a distinguished marketing platform.
Get ready to launch your advertising campaigns with us now!
