If you’re considering boosting your brand awareness through vehicle advertising, custom car decal printing may be the perfect option for you.
Car decals, also known as graphics or decals, are images and text printed on self-adhesive vinyl and applied to vehicle windows or bodywork. They come in several varieties: transparent, opaque, and heavy-duty.
While these statistics are encouraging, it’s best to understand what decals are and how they can benefit your business before investing in them. Learn all about car decals with Al Omari Advertising Agency.
What are car decals?
According to a study conducted by RYP & Becker, 97% of participants remembered the ads they saw on cars.
98% of participants had a positive impression of the advertisers after being exposed to these ads. Additionally, 96% reported that vehicle advertising had a greater impact than billboard advertising.
Car decals are designed for outdoor use, making them durable and long-lasting. If made from high-quality materials, they can last up to eight years.
However, some people fear they may damage the car’s paint, but this only happens if the car’s paint is of poor quality.
How are car decals used?
Car decals can be used in various ways:
Advertising purposes: Decals are often used to creatively promote brands, such as promoting a logo, business name, contact information, products, or services. They can attract the attention of passersby by adding a catchy call-to-action.
To show support: Decals aren’t limited to advertising; some people use them to show their support for a sports team, band, school, or artist.
To raise awareness: Decals can be used to inform other drivers on the road that a child or pet is in the car, or to indicate that the driver is a doctor or nurse on call. To decorate your vehicle or car: If you want to add a personal touch to your vehicle, decals give you the opportunity to express your creativity by sharing your favorite quotes, values, or funny messages.
Why Use Car Decals?
Using decals for advertising is an underutilized strategy when marketing your business. Here are some benefits:
Mobile Advertising: With decals, your ad isn’t limited to a specific location or time; it can be displayed anywhere, anytime.
Attracting a Diverse Audience: Since car advertising appears everywhere, it reaches a diverse audience regardless of age, gender, profession, or ethnic background.
Alternative to Social Media Campaigns: Decals can serve as a great alternative to social media campaigns if you don’t have the time or budget to hire a social media manager.
Encouraging Referrals: If your advertising messages are engaging, people are likely to talk about them and recommend your business to others.
Low Cost: Decals are an inexpensive, long-lasting, and reusable advertising medium.
High Durability: Decals are made from water-resistant materials and printed with UV-resistant inks, making them last for years.
Easy Customization: Decals can be designed with text, graphics, or a combination of the two, and even have reflective tape added to make them more eye-catching.
Constant Evolution: Thanks to the variety of sticker designs available, they rarely get outdated.
Factors to Consider When Using Ad Decals
To successfully launch your mobile advertising campaign, you should consider the following factors:
Design: Choose an effective and attractive design that represents your brand well.
Placement: Determine the best location for the sticker on your vehicle to ensure it is visible.
Application: Ensure the sticker is properly applied to a clean surface to prevent bubbles.
Maintenance: When cleaning your vehicle, gently clean the areas containing the stickers to avoid damaging the design.
Tips for Designing Car Ad Decals
To easily attract attention, follow these tips:
Use bright, eye-catching colors.
Add a simple, catchy slogan.
Incorporate humor carefully.
Add a clear call to action.
Be sure to include contact information.
History of Car Decals
Conveying messages on the road is not a new idea at all. Before automobiles, fly screens attached to horse-drawn carriages bore company names, and this approach was considered innovative at the time.
By the 1930s, bumper stickers were often printed on metal or cardboard and attached with wire to chrome bumpers.
Shortly after, windshield stickers appeared, but the paper strips at the time often failed when applied to bumpers.
Furthermore, the increasing popularity of magnetic vehicle stickers added a whole new dimension, as they were available in any size or shape, allowing businesses to be creative.
Benefits of Car Decals
For decades, people who wanted to get their messages out without breaking the bank have turned to sticker marketing. We know it may seem conventional, but it is undoubtedly effective.
At its core, advertising has always been about getting messages across to the masses, which is why magnetic car decals and decorative truck decals remain so popular.
Decorating your vehicle with your branding allows you to market wherever you go. Rarely has something so simple proven so effective.
So what should you know about this type of design? And what benefits can it bring to your business?
Magnetic car decals come with many advantages, including:
