The hidden costs of cheap car stickers
The hidden costs of cheap car stickers come after the invoice: paying for the project again within 8–12 months, taking vehicles off the road about 2–4 working days a year, and driving a damaged logo around the city before replacement. A sticker that lasts up to 5 years removes all three.
Cost 1: paying for the same project again
Most fleet stickers in Riyadh burn and peel within 8–12 months. The reason is usually indoor printing used on vehicles because it is cheaper. When that happens, the company pays the full project price again, and often again a year later. Over 5 years, that is 2–4 installations instead of one.
Cost 2: vehicles that are not working
Every reinstallation removes vehicles from service. For a delivery or maintenance fleet, a vehicle in the workshop is a vehicle not earning. With cheap stickers, that adds up to about 2–4 working days per vehicle per year. With our installation, it is one working day, once, and we install on your site in the evenings and on weekends.
Cost 3: advertising that works against you
Burned colours and lifting edges do not stop being seen. For the last months before replacement, every customer on the road sees a damaged version of your logo. That is advertising that hurts the brand instead of selling it.
Talk to us. Send us your vehicle count and how long they will stay in service, and we will send a 5-year cost comparison based on your own fleet numbers.
From preparation to delivery: how we brand a fleet · Al Omari Agency on YouTube
The “protective layer” trap
Some suppliers answer this problem with a protective layer at an extra cost. It treats the surface, not the cause. Cheap coatings can burn and speed up peeling; expensive ones raise the price and still sit on top of the wrong print.
Domino’s Pizza (Al Amar company) learned this with 55 refrigerated trucks in Riyadh. A supplier sold them a protective layer at a higher price, and the stickers burned in less than a year. We installed the full fleet with ORAFOL in less than a month, in batches, without stopping work. After 14 months: zero burning, zero peeling.
How to compare quotes properly
- Multiply each quote by the number of installations needed over 5 years.
- Add the downtime days for each installation.
- Check the warranty: written or verbal, and which defects it names.
Our total 5-year cost works out 53–72% lower, and we print that comparison with your fleet numbers inside the quotation.
Frequently asked questions
Are cheap stickers ever the right choice?
For a short campaign of a few months, a short-life material can make sense. For a fleet that keeps its branding for years, the cheaper sticker usually costs more in total.
How much downtime does your installation need?
One working day per vehicle, once, scheduled in evenings or on weekends so your operations continue.
