Car wrapping for companies: the short answer
Car wrapping for companies means applying printed vinyl to company vehicles, from simple logos to full coverage, so the fleet advertises every working day. What decides success is not the design alone but four things: the material brand, whether the print is made for outdoor use, the written warranty, and an installation plan that does not stop the fleet. At Al Omari Agency, a Riyadh company since 1991, this is about 80% of our work.
The market problem every buyer should know
Most fleet stickers in Riyadh burn and peel within 8–12 months. The owner pays for the whole project again, takes each vehicle off the road for repeated installations, and drives a damaged logo around the city in the months before replacement. The cause is rarely the sun itself. It is print made for indoor walls installed on vehicles because it is cheaper. See indoor vs outdoor printing.
1. Coverage options
Cut vinyl (logo and lettering), partial wraps (selected panels) and full wraps (the whole body). Coverage changes area and price, not quality. Details: partial wrap vs full wrap vs cut vinyl.
2. Materials and lifespans
| Material | Rated life | Written warranty | Our recommendation |
|---|---|---|---|
| Original American 3M | Up to 5 years | 30 months | Every fleet |
| Original German ORAFOL | Up to 3 years | 16 months | Lower budgets |
Both use printing designed for the outdoor environment. More in car vinyl explained.
3. What the warranty covers
Our warranty is written inside the quotation and covers burning and peeling. If either appears, we reprint and reinstall at our cost. Natural fading of 20–30% after years is not covered, and we say so plainly. See burning, peeling or fading.
4. Pricing logic
We price per square metre and material, not per vehicle type, because the same model can carry a door logo or a full wrap. Over 5 years, one installation lasting up to 5 years costs 53–72% less in total than 2–4 market installations. See the 5-year cost math.
Talk to us. Send us your vehicle count and how long they will stay in service, and we will send a 5-year cost comparison based on your own fleet numbers.
Designs that reflect your identity, materials made for our climate · Al Omari Agency on YouTube
5. Design that gets read
Name, one service, a large number, strong contrast and the right panels. Start with six elements of a car ad that generates calls.
6. Installation without downtime
We install at your site in evening and weekend batches; each vehicle needs one working day, once. See the installation process.
7. Rules to respect
Vehicle signs need municipality and traffic approval through Balady, and some content, such as the national flag, may not be used commercially. See prohibited content in vehicle ads.
Results from real fleets
The Ministry of Environment, Water and Agriculture has 90 vehicles branded by us with 3M inside and outside Riyadh, installed in batches over a year and a half, after a previous supplier failed to keep the vehicles consistent. The ministry later referred affiliated bodies to us, including FAO, the National Agricultural Services Company and the Weqaa Center.
Frequently asked questions
Is car wrapping the same as car stickers?
Yes, in practice. “Wrapping” usually means larger coverage, while “stickers” covers everything from a door logo to a full wrap. Both use vinyl.
How long does a company car wrap last?
On original 3M, up to 5 years; on original ORAFOL, up to 3 years. Many stickers in the market fail within 8–12 months.
How do we start?
With one vehicle at a 50% discount, so you can see the result before deciding on the rest of the fleet.
